“In the wake of Hurricane Sandy, we invite the Boston business community and friends to raise a glass and make a donation to support those impacted by this devastating event.” Last week we posted this request on our blog, and the Boston business community responded. On Thursday, November 15th Boston businesses and friends proved to us that the […]

The need for UX is strong, but not fully understood My mission at the MassTLC unConference was to be a UX design megaphone. This year’s unConference, held at Hynes Convention Center in Boston, was filled with roughly a thousand entrepreneurs and seasoned business professionals looking to network, learn and teach. My goal was to answer all

unConference 2012 RecapRead More »

In the wake of Hurricane Sandy, we invite the Boston business community and friends to raise a glass and make a donation to support those impacted by this devastating event. RSVP Required! Join us at Pizzeria UNO in Harvard Square next Thursday, November 15th at 7pm, to enjoy some appetizers and a drink sponsored by Above the Fold, Fresh Ground, and New

Hurrican Sandy FundraiserRead More »

Tips for UX teams from the world of conference planning If you’re involved in the PHP development community (or if you pay attention to Jared Spool‘s calendar of speaking events), you may have heard of a first-time conference held in August called Northeast PHP (NEPHP). You may have heard that it wasn’t very costly ($99.99 to attend); it

Teaming With SuccessRead More »

If you are like most companies today, you probably have at least three basic goals with your website: to create awareness, drive web traffic and ultimately, deliver quality leads. And local Boston company, FastStart Communications, is poised to help businesses with just those things. However, FastStart knows that to be successful in all these areas, you

UX Design vs. Web DesignRead More »

A call went out to UX designers across the net, and one extraordinarily qualified designer answered. In this, the 2nd edition of our “fireside chat” video series, we extend a warm welcome to Brian Del Giudice, the newest member of the ATF team. Brian explains why he started working in UXD, gives his view on how companies should approach the

Fireside Chat # 2Read More »

Through customer interviews ATF learned: 1. Calling is more effective than email when recruiting participants. 2. People get testing fatigue after an hour. 3. A majority of our assumptions were false! If your application doesn’t attract your target audience, your first question should be: why? We regularly help clients answer this question, and recently, we asked

Case Study: Customer InterviewsRead More »