It’s Thanksgiving, a time for gratitude and compassion (and overeating). This year has given the Above the Fold team endless reasons to be thankful – from new spaces to new opportunities – here are just a few things that we’re grateful for this season. Cristina Northeastern’s Co-Op Program: Because let’s be real, I wouldn’t be here […]

About a month ago NuoDB, a tech startup in Cambridge, MA, reached out to us to help redesign its website. Our client was looking for a solution that could support a couple of primary call-to-actions, communicate NuoDB’s value proposition and provide the best possible user experience for their prospective customers. Today, we’re very excited to announce

Responsive Design for Cloud Database StartupRead More »

Here at Above The Fold, we know that “raising” a successful software product takes a village. No one person or discipline can produce the best solution in a silo; it takes collaboration across all teams within an organization. That’s why we’re excited to be speaking and sponsoring the second annual Northeast PHP Conference (@NEPHP) this

$_GET[‘connected’] at Northeast PHPRead More »

All too often, I have heard, “I really need a UX designer.” After investigating the person’s need a little further, I found out that they were confusing a UX designer with a UI designer. This semantic conundrum triggered my exploration into a topic I call Solution Design, and for the past year, I’ve been giving a talk that

Solution Design: The Hidden Side of UXRead More »

“[Usability testing] blew a Buick-sized crater in my design and architecture – in the best way possible.” – Adam Friedman and Kalman Gacs, MA Election Stats Two years ago, Boston PHP and Above the Fold teamed up with Steve Krug to create a hands-on usability testing event: a speed-dating-style series of quick usability tests that gave attendees the chance

A Second (Usability) Date with Steve KrugRead More »

The need for UX is strong, but not fully understood My mission at the MassTLC unConference was to be a UX design megaphone. This year’s unConference, held at Hynes Convention Center in Boston, was filled with roughly a thousand entrepreneurs and seasoned business professionals looking to network, learn and teach. My goal was to answer all

unConference 2012 RecapRead More »

If you are like most companies today, you probably have at least three basic goals with your website: to create awareness, drive web traffic and ultimately, deliver quality leads. And local Boston company, FastStart Communications, is poised to help businesses with just those things. However, FastStart knows that to be successful in all these areas, you

UX Design vs. Web DesignRead More »

A call went out to UX designers across the net, and one extraordinarily qualified designer answered. In this, the 2nd edition of our “fireside chat” video series, we extend a warm welcome to Brian Del Giudice, the newest member of the ATF team. Brian explains why he started working in UXD, gives his view on how companies should approach the

Fireside Chat # 2Read More »