Ideation: The Hidden Side of UX

“User Experience Design is not all about User Interface.” With one sentence, Joe Baz launched a room full of developers and UX designers into the realm of ideation: the hidden side of UX.

If you missed the first annual Northeast PHP Conference this past weekend, watch the video of Joe’s talk now. You’ll learn new ways to solve customer problems, and facets of UX design you never considered.

The Hidden Side of UX

Joe Baz – “Ideation: The Hidden Side of UX” at Northeast PHP 2012 from Above the Fold on Vimeo.