About a month ago NuoDB, a tech startup in Cambridge, MA, reached out to us to help redesign its website. Our client was looking for a solution that could support a couple of primary call-to-actions, communicate NuoDB’s value proposition and provide the best possible user experience for their prospective customers. Today, we’re very excited to announce […]

Day Three: It’s our last day of Confab, and I’ve been learning more about the quantitative side of content. Today’s lessons include selling the value of content strategy, how to use site analytics to diagnose UX problems, and how to optimize SEO… all without forgetting about the human factor! Let’s get right down to the

Quantitative ContentRead More »

Day One of Confab: Did you know that writing for the web is about more than just bulleted lists? Today’s workshop “Beyond Bullet Points” by Relly Annett-Baker is about just this. Here are ten great takeaways to improve your writing for the web: Planning content takes time. The most time consuming aspect of content creation is actually the research and

10 Reasons Writing Isn’t Just Bulleted ListsRead More »

Here’s a riddle: in what world is Content King and Creativity Queen? A: In Content Marketing World! Last week was the first annual Content Marketing World, a conference hosted by the Content Marketing Institute (CMI) and “the Godfather” of content marketing, CMI’s founder Joe Pulizzi. Joe is a content marketing evangelist. He walks the walk, and if

7 Ways to Improve Your Content MarketingRead More »