We never want to stop learning, or sharing our experiences to help others learn. In our ever-evolving field, delivering a great user experience goes hand-in-hand with innovation. These are just a couple of reasons why our team attends several conferences each year; whether it’s to learn about new trends in design or customer experience, or […]

It’s Thanksgiving, a time for gratitude and compassion (and overeating). This year has given the Above the Fold team endless reasons to be thankful – from new spaces to new opportunities – here are just a few things that we’re grateful for this season. Cristina Northeastern’s Co-Op Program: Because let’s be real, I wouldn’t be here

A Flock of Thankful TurkeysRead More »

About a month ago NuoDB, a tech startup in Cambridge, MA, reached out to us to help redesign its website. Our client was looking for a solution that could support a couple of primary call-to-actions, communicate NuoDB’s value proposition and provide the best possible user experience for their prospective customers. Today, we’re very excited to announce

Responsive Design for Cloud Database StartupRead More »

I am excited to be attending the first Lean Day UX conference this year, held on Friday, March 1st at the Jewish Heritage Center in New York City. Inspired by Lean and Agile development theories, Lean UX is the practice of bringing the true nature of design work to light faster, with less emphasis on deliverables and greater focus

Lean Day UX: This Friday in NYCRead More »

“[Usability testing] blew a Buick-sized crater in my design and architecture – in the best way possible.” – Adam Friedman and Kalman Gacs, MA Election Stats Two years ago, Boston PHP and Above the Fold teamed up with Steve Krug to create a hands-on usability testing event: a speed-dating-style series of quick usability tests that gave attendees the chance

A Second (Usability) Date with Steve KrugRead More »

Gamifying UX Design

4 Game Mechanics to Engage your Users The integration of game mechanics into an application or website, known as  “gamification” is used to increase participation and engagement. As user experience designers, we are constantly seeking new ways to engage users, so gamification is assumed to be a natural step. But gamification is more than just

Gamifying UX DesignRead More »