This past February President Obama hosted a dinner of tech CEOs, including Steve Jobs, Mark Zuckerberg, former Google CEO Eric Schmidt, and Oracle CEO Larry Ellison. Supposedly, during this dinner, Ellison announced to President Obama that all of the CEOs at the table were replaceable, with one exception: Steve Jobs. More recently, ever since Jobs […]
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BOO! Though FDR told us “the only thing we have to fear is fear itself,” everyone has a secret (or not-so-secret) fear. What’s the scariest sight you can imagine? How about the scariest site? This year has been a scary one. Netflix is terrified from their stock drop, Apple is feeling fear over the loss of Steve
My old apartment building in Athens, Georgia was situated on a hill. As a result, the entry floor of the parking garage was the third floor of the complex. Initially, the elevator company had also mislabeled the buttons, so in addition to an already confusing system where I entered and exited the complex from the
Perception is reality – this adage is more true than you may realize. This week, on Yottaa’s Web Performance Optimization blog, Joe Baz is featured with his article, “The Illusion of Speed.” Here’s a snippet of what Joe has to say about perception, reality, and how it affects the user experience: “One of the most
Here’s a riddle: in what world is Content King and Creativity Queen? A: In Content Marketing World! Last week was the first annual Content Marketing World, a conference hosted by the Content Marketing Institute (CMI) and “the Godfather” of content marketing, CMI’s founder Joe Pulizzi. Joe is a content marketing evangelist. He walks the walk, and if
Full infographic featured below A/B testing is often spoken of as though in opposition to usability testing. In reality, the two types of tests answer different questions and serve different purposes. Both have a place in a project; in fact, they often complement one another. It is easy to find arguments for one method over
The ability to predict future market trends is a talent many long for, but short of trusting in magic 8-balls, there is no way to do it. In lieu of accurate eight-ball readings, businesses turn to historical analysis to learn from past trends, and similarly, many designers rely on past experiences to approximate users’ future