Day Three: It’s our last day of Confab, and I’ve been learning more about the quantitative side of content. Today’s lessons include selling the value of content strategy, how to use site analytics to diagnose UX problems, and how to optimize SEO… all without forgetting about the human factor! Let’s get right down to the […]
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Day One of Confab: Did you know that writing for the web is about more than just bulleted lists? Today’s workshop “Beyond Bullet Points” by Relly Annett-Baker is about just this. Here are ten great takeaways to improve your writing for the web: Planning content takes time. The most time consuming aspect of content creation is actually the research and
UX design in Boston is exploding, and ATF is right there in the heart of it. We’ve been expanding our team of UX consultants, designers, and researchers over the past year, most recently to include UX Designer Brian Del Giudice. We’re very excited to welcome Brian to the team. Finding the right UX designer has been quite a
Joe Baz’s interview on How to Hire a Great Art Director is live at The Content Marketer! The article focuses on ATF’s experience in hiring UX designers and Art Directors, as well as the experiences and advice of Peter Brown, from Brown Creative. You’ll have to read the whole article to learn all of Joe’s secrets, but
Thank you to everyone who came to the first webinar in our UX Basics webinar series! We had a great turnout and really enjoyed the discussion that began in the Q&A section. Stay tuned for details about our next webinar, coming soon! And if you missed UX Basics for Beginners (and Professionals), or want to
Come to UX Social Hour tomorrow! When: Tues, Feb. 28 @ 6:30pm Where: Mead Hall, 4 Cambridge Center, Cambridge MA How: RSVP here! UX Social Hour is an informal meetup hosted by Perfetti Media, and co-hosted this month by Above the Fold. Relax and network with other web designers, usability professionals, information architects, interaction designers, content managers, and other user
The key to great UX starts with the user. But how do you get to the user? And what do you do, once you’ve got the user? Above the Fold is offering a free 3-part webinar series to help get you learn the basics for creating great user experiences: UX Basics for Beginners (and
The Internet has been buzzing for the past few weeks with news about SOPA and PIPA, two anti-piracy bills that have been on the floor of the U.S. House of Representatives and the Senate, respectively. As of January 20th, the Stop Online Piracy Act and the PROTECT IP Act have been shelved for the time
For a front-end designer or developer, design and code scalability is a huge concern. It’s easy to use CSS and JavaScript to address individual features, but as the feature list grows, the code grows too, becoming complex and unmanageable. If you don’t consider the future, such as how to adapt one solution to a larger
Do you create efficient feedback loops? Have you fallen victim to the traps in spec docs? Joe Baz, UX expert and Above the Fold’s founder, is featured in this edition of A Cloud and SaaS Moment. Watch the video to learn about three big (and possibly surprising) mistakes you could be making. A Cloud and