All too often, I have heard, “I really need a UX designer.” After investigating the person’s need a little further, I found out that they were confusing a UX designer with a UI designer. This semantic conundrum triggered my exploration into a topic I call Solution Design, and for the past year, I’ve been giving a talk that […]

Five Basics of Usability

My family has no idea what I do for a living.  Their eyes tend to glaze over when I tell them I’m a UX designer, and I’m pretty sure my mother says a silent prayer that this profession will keep paying my rent.  But user experience isn’t a scary thing. Although psychology is an important

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