We never want to stop learning, or sharing our experiences to help others learn. In our ever-evolving field, delivering a great user experience goes hand-in-hand with innovation. These are just a couple of reasons why our team attends several conferences each year; whether it’s to learn about new trends in design or customer experience, or […]
It’s Thanksgiving, a time for gratitude and compassion (and overeating). This year has given the Above the Fold team endless reasons to be thankful – from new spaces to new opportunities – here are just a few things that we’re grateful for this season. Cristina Northeastern’s Co-Op Program: Because let’s be real, I wouldn’t be here
About a month ago NuoDB, a tech startup in Cambridge, MA, reached out to us to help redesign its website. Our client was looking for a solution that could support a couple of primary call-to-actions, communicate NuoDB’s value proposition and provide the best possible user experience for their prospective customers. Today, we’re very excited to announce
Prototyping is a great way to map out a design, and to communicate ideas with your colleagues. It can range from quick sketches with a pencil and paper, to being more robust with clickable buttons and links. Robust doesn’t necessarily have to equal time-consuming, though. Money is always a concern when it comes to prototyping
Here at Above The Fold, we know that “raising” a successful software product takes a village. No one person or discipline can produce the best solution in a silo; it takes collaboration across all teams within an organization. That’s why we’re excited to be speaking and sponsoring the second annual Northeast PHP Conference (@NEPHP) this
All too often, I have heard, “I really need a UX designer.” After investigating the person’s need a little further, I found out that they were confusing a UX designer with a UI designer. This semantic conundrum triggered my exploration into a topic I call Solution Design, and for the past year, I’ve been giving a talk that
I am excited to be attending the first Lean Day UX conference this year, held on Friday, March 1st at the Jewish Heritage Center in New York City. Inspired by Lean and Agile development theories, Lean UX is the practice of bringing the true nature of design work to light faster, with less emphasis on deliverables and greater focus
“[Usability testing] blew a Buick-sized crater in my design and architecture – in the best way possible.” – Adam Friedman and Kalman Gacs, MA Election Stats Two years ago, Boston PHP and Above the Fold teamed up with Steve Krug to create a hands-on usability testing event: a speed-dating-style series of quick usability tests that gave attendees the chance
If you don’t have that necessary ingredient, people wonder, “Is this a professional software company?” SaaS adoption is on the rise. Service revenue has been increasing for the past few years. It was forecast to increase nearly 18% last year, and we can assume the growth will continue. As a result, SaaS companies must compete to offer
4 Game Mechanics to Engage your Users The integration of game mechanics into an application or website, known as “gamification” is used to increase participation and engagement. As user experience designers, we are constantly seeking new ways to engage users, so gamification is assumed to be a natural step. But gamification is more than just