About a month ago NuoDB, a tech startup in Cambridge, MA, reached out to us to help redesign its website. Our client was looking for a solution that could support a couple of primary call-to-actions, communicate NuoDB’s value proposition and provide the best possible user experience for their prospective customers. Today, we’re very excited to announce […]

Through customer interviews ATF learned: 1. Calling is more effective than email when recruiting participants. 2. People get testing fatigue after an hour. 3. A majority of our assumptions were false! If your application doesn’t attract your target audience, your first question should be: why? We regularly help clients answer this question, and recently, we asked

Case Study: Customer InterviewsRead More »