All too often, I have heard, “I really need a UX designer.” After investigating the person’s need a little further, I found out that they were confusing a UX designer with a UI designer. This semantic conundrum triggered my exploration into a topic I call Solution Design, and for the past year, I’ve been giving a talk that […]
Category: User Research
“[Usability testing] blew a Buick-sized crater in my design and architecture – in the best way possible.” – Adam Friedman and Kalman Gacs, MA Election Stats Two years ago, Boston PHP and Above the Fold teamed up with Steve Krug to create a hands-on usability testing event: a speed-dating-style series of quick usability tests that gave attendees the chance
My old apartment building in Athens, Georgia was situated on a hill. As a result, the entry floor of the parking garage was the third floor of the complex. Initially, the elevator company had also mislabeled the buttons, so in addition to an already confusing system where I entered and exited the complex from the
Full infographic featured below A/B testing is often spoken of as though in opposition to usability testing. In reality, the two types of tests answer different questions and serve different purposes. Both have a place in a project; in fact, they often complement one another. It is easy to find arguments for one method over
The ability to predict future market trends is a talent many long for, but short of trusting in magic 8-balls, there is no way to do it. In lieu of accurate eight-ball readings, businesses turn to historical analysis to learn from past trends, and similarly, many designers rely on past experiences to approximate users’ future