Day Three: It’s our last day of Confab, and I’ve been learning more about the quantitative side of content. Today’s lessons include selling the value of content strategy, how to use site analytics to diagnose UX problems, and how to optimize SEO… all without forgetting about the human factor! Let’s get right down to the […]

Day One of Confab: Did you know that writing for the web is about more than just bulleted lists? Today’s workshop “Beyond Bullet Points” by Relly Annett-Baker is about just this. Here are ten great takeaways to improve your writing for the web: Planning content takes time. The most time consuming aspect of content creation is actually the research and

10 Reasons Writing Isn’t Just Bulleted ListsRead More »

UX design in Boston is exploding, and ATF is right there in the heart of it. We’ve been expanding our team of UX consultants, designers, and researchers over the past year, most recently to include UX Designer Brian Del Giudice. We’re very excited to welcome Brian to the team. Finding the right UX designer has been quite a

UX Design ExpansionRead More »

Thank you to everyone who came to the first webinar in our UX Basics webinar series! We had a great turnout and really enjoyed the discussion that began in the Q&A section. Stay tuned for details about our next webinar, coming soon! And if you missed UX Basics for Beginners (and Professionals), or want to

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  Come to UX Social Hour tomorrow! When: Tues, Feb. 28 @ 6:30pm Where: Mead Hall, 4 Cambridge Center, Cambridge MA How: RSVP here! UX Social Hour is an informal meetup hosted by Perfetti Media, and co-hosted this month by Above the Fold. Relax and network with other web designers, usability professionals, information architects, interaction designers, content managers, and other user

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